{"id":2017,"date":"2024-04-11T04:59:26","date_gmt":"2024-04-11T04:59:26","guid":{"rendered":"https:\/\/sankhaihungland.vn\/?p=2017"},"modified":"2024-04-11T05:02:10","modified_gmt":"2024-04-11T05:02:10","slug":"thi-truong-bat-dong-san-nghi-duong-viet-nam-thu-hut-nhieu-ca-map-nuoc-ngoai","status":"publish","type":"post","link":"https:\/\/1992land.com\/?p=2017","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n ngh\u1ec9 d\u01b0\u1ee1ng Vi\u1ec7t Nam thu h\u00fat nhi\u1ec1u “c\u00e1 m\u1eadp” n\u01b0\u1edbc ngo\u00e0i"},"content":{"rendered":"
L\u0129nh v\u1ef1c kinh doanh kh\u00e1ch s\u1ea1n ngh\u1ec9 d\u01b0\u1ee1ng t\u1ea1i Vi\u1ec7t Nam ch\u01b0a tho\u00e1t \u201cb\u00f3ng \u0111en\u201d, nh\u01b0ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ngo\u1ea1i \u0111ang tranh th\u1ee7 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, \u0111\u00f3n \u0111\u1ea7u giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ph\u1ee5c h\u1ed3i ho\u00e0n to\u00e0n.<\/strong><\/em><\/div>\n
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B\u1ea5t \u0111\u1ed9ng s\u1ea3n ngh\u1ec9 d\u01b0\u1ee1ng Vi\u1ec7t Nam c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n<\/figcaption><\/figure>\n<\/div>\n
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Th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n ngh\u1ec9 d\u01b0\u1ee1ng Vi\u1ec7t Nam v\u1eabn \u0111\u01b0\u1ee3c coi tr\u1ecdng<\/strong><\/h3>\n

Nhi\u1ec1u nh\u00e0\u00a0\u0111\u1ea7u t\u01b0\u00a0n\u01b0\u1edbc ngo\u00e0i v\u1eabn lu\u00f4n coi tr\u1ecdng ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u1ea5t \u0111\u1ed9ng s\u1ea3n ngh\u1ec9 d\u01b0\u1ee1ng t\u1ea1i Vi\u1ec7t Nam. Do c\u00f2n nhi\u1ec1u r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i, nh\u01b0 quy \u0111\u1ecbnh, th\u1ee7 t\u1ee5c li\u00ean quan \u0111\u1ebfn ph\u00e1t tri\u1ec3n\u00a0d\u1ef1 \u00e1n, n\u00ean nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm v\u00e0 mua b\u00e1n – s\u00e1p nh\u1eadp (M&A) c\u00e1c d\u1ef1 \u00e1n \u0111\u00e3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c kh\u00e1ch s\u1ea1n, resort ch\u1ea5t l\u01b0\u1ee3ng, thu\u1ed9c ph\u00e2n kh\u00fac 5 sao t\u1ea1i c\u00e1c \u0111\u00f4 th\u1ecb trung t\u00e2m nh\u01b0 TP.HCM, H\u00e0 N\u1ed9i.<\/p>\n

Tuy nhi\u00ean, c\u00e1c ch\u1ee7 \u0111\u1ea7u t\u01b0 c\u0169ng l\u01b0u \u00fd, vi\u1ec7c l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh, s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e1t tri\u1ec3n d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng.<\/p>\n

D\u1eabn ch\u1ee9ng, Ph\u00fa Qu\u1ed1c \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u0111\u1ea3o ng\u1ecdc ngh\u1ec9 d\u01b0\u1ee1ng, nh\u01b0ng t\u00ecnh h\u00ecnh kinh doanh trong th\u1eddi gian qua kh\u00e1 \u1ea3m \u0111\u1ea1m, khi\u1ebfn c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i ch\u1ea7n ch\u1eeb trong quy\u1ebft \u0111\u1ecbnh r\u00f3t v\u1ed1n.<\/p>\n

Theo \u00f4ng Mauro Gasparotti, Gi\u00e1m \u0111\u1ed1c Savills Hotels, khi ho\u1ea1ch \u0111\u1ecbnh d\u1ef1 \u00e1n, ch\u1ee7 \u0111\u1ea7u t\u01b0 c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 n\u1ebfu l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh shophouse. \u0110\u01a1n c\u1eed, Ph\u00fa Qu\u1ed1c \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u ngu\u1ed3n cung s\u1ea3n ph\u1ea9m n\u00e0y, nh\u01b0ng ph\u1ea7n l\u1edbn ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o khai th\u00e1c kinh doanh.<\/p>\n<\/div>\n

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Nh\u1eefng b\u1ea5t \u0111\u1ed9ng s\u1ea3n ngh\u1ec9 d\u01b0\u1ee1ng Vi\u1ec7t Nam lu\u00f4n \u0111\u01b0\u1ee3c l\u00f2ng gi\u1edbi \u0111\u1ea7u t\u01b0 c\u1ea3 trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc<\/figcaption><\/figure>\n
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C\u00f2n v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m condotel, kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam, m\u00e0 t\u1ea1i Indonesia, Th\u00e1i Lan c\u0169ng c\u00f3 nh\u1eefng d\u1ef1 \u00e1n \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng t\u01b0\u01a1ng t\u1ef1, v\u00ec kh\u00f4ng \u0111\u01b0\u1ee3c ho\u1ea1ch \u0111\u1ecbnh, ph\u00e1t tri\u1ec3n c\u1ea9n tr\u1ecdng.<\/p>\n

Nh\u01b0ng, \u1edf g\u00f3c \u0111\u1ed9 t\u00edch c\u1ef1c, t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam c\u0169ng c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m condotel th\u00e0nh c\u00f4ng, nh\u01b0 D\u1ef1 \u00e1n Hyatt Regency \u0110\u00e0 N\u1eb5ng, Melia H\u1ed3 Tr\u00e0m. \u0110i\u1ec3m chung c\u1ee7a nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 \u0111\u1ec1u \u0111\u01b0\u1ee3c ho\u1ea1ch \u0111\u1ecbnh, x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd t\u1ed1t, \u0111em \u0111\u1ebfn gi\u00e1 tr\u1ecb cho ch\u1ee7 \u0111\u1ea7u t\u01b0 v\u00e0 ch\u1ee7 s\u1edf h\u1eefu.<\/p>\n

Nh\u00ecn chung, m\u1ed7i th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u s\u1ebd tr\u1ea3i qua m\u1ed9t chu k\u1ef3 nh\u1ea5t \u0111\u1ecbnh. Tuy nhi\u00ean, so v\u1edbi Th\u00e1i Lan v\u00e0 Indonesia, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c h\u01a1n. Giai \u0111o\u1ea1n 2016 – 2019, Vi\u1ec7t Nam ghi nh\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn s\u1ea3n ph\u1ea9m condotel \u0111\u01b0\u1ee3c m\u1edf b\u00e1n, trung b\u00ecnh kho\u1ea3ng 12.000 s\u1ea3n ph\u1ea9m m\u1edf b\u00e1n m\u1ed7i n\u0103m. B\u00ean c\u1ea1nh ngu\u1ed3n cung l\u1edbn, nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edf b\u00e1n trong giai \u0111o\u1ea1n n\u00e0y ch\u1ea1y \u0111ua cam k\u1ebft l\u1ee3i nhu\u1eadn, m\u00e0 thi\u1ebfu s\u1ef1 c\u00e2n nh\u1eafc th\u1ea5u \u0111\u00e1o \u0111\u1ebfn k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u1ed5ng th\u1ec3.<\/p>\n

H\u1ed9i M\u00f4i gi\u1edbi b\u1ea5t \u0111\u1ed9ng s\u1ea3n Vi\u1ec7t Nam (VARS) nh\u1eadn \u0111\u1ecbnh, b\u1ea5t \u0111\u1ed9ng s\u1ea3n ngh\u1ec9 d\u01b0\u1ee1ng v\u1eabn ch\u01b0a tho\u00e1t kh\u1ecfi tr\u1ea1ng th\u00e1i \u1ea3m \u0111\u1ea1m, d\u00f9 nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c \u0111\u00e3 c\u00f3 d\u1ea5u hi\u1ec7u ph\u1ee5c h\u1ed3i. Theo d\u1eef li\u1ec7u c\u1ee7a VARS, trong n\u0103m 2023, th\u1ecb tr\u01b0\u1eddng ghi nh\u1eadn g\u1ea7n 3.200 s\u1ea3n ph\u1ea9m thu\u1ed9c ph\u00e2n ph\u00fac n\u00e0y, gi\u1ea3m h\u01a1n 80% theo n\u0103m. L\u01b0\u1ee3ng giao d\u1ecbch c\u1ea3 n\u0103m ch\u1ec9 \u0111\u1ea1t h\u01a1n 700 c\u0103n, ch\u01b0a ph\u1ee5c h\u1ed3i nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n

Nguy\u00ean nh\u00e2n l\u00e0, c\u00e1c d\u1ef1 \u00e1n ngh\u1ec9 d\u01b0\u1ee1ng v\u1eabn v\u01b0\u1edbng m\u1eafc v\u1ec1 ph\u00e1p l\u00fd n\u00ean ch\u01b0a th\u1ec3 ra h\u00e0ng. Trong khi \u0111\u00f3, h\u00e0ng t\u1ed3n kho ch\u1ee7 y\u1ebfu l\u00e0 s\u1ea3n ph\u1ea9m cao c\u1ea5p, gi\u00e1 tr\u1ecb l\u1edbn, ph\u1ea3i c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m c\u1eaft l\u1ed7 t\u1eeb nh\u00f3m nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u01b0\u1edbc \u0111\u00f3. Tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ee9 c\u1ea5p, bi\u1ec7t th\u1ef1 bi\u1ec3n, shophouse ngh\u1ec9 d\u01b0\u1ee1ng d\u00f9 gi\u1ea3m gi\u00e1 s\u00e2u c\u0169ng kh\u00f3 thanh kho\u1ea3n.<\/p>\n

\u201cN\u01b0\u1edbc c\u1edd\u201d t\u00e1o b\u1ea1o c\u1ee7a t\u00ean tu\u1ed5i ngo\u1ea1i<\/strong><\/h3>\n
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Nh\u1eefng “c\u00e1 m\u1eadp” n\u01b0\u1edbc ngo\u00e0i lu\u00f4n \u0111\u1ec3 \u00fd t\u1edbi mi\u1ebfng m\u1ed3i ngon B\u1ea5t \u0111\u1ed9ng s\u1ea3n ngh\u1ec9 d\u01b0\u1ee1ng Vi\u1ec7t Nam<\/figcaption><\/figure>\n

M\u1eb7c d\u00f9 v\u1eabn c\u00f2n nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn \u1edf ph\u00e2n kh\u00fac kh\u00e1ch s\u1ea1n ngh\u1ec9 d\u01b0\u1ee1ng hay condotel, nh\u01b0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n qu\u1ed1c t\u1ebf \u0111ang d\u1ea7n gia t\u0103ng \u0111\u1ed9 hi\u1ec7n di\u1ec7n t\u1ea1i Vi\u1ec7t Nam. Hi\u1ec7n nay, to\u00e0n th\u1ecb tr\u01b0\u1eddng c\u00f3 g\u1ea7n 200 kh\u00e1ch s\u1ea1n mang th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y ti\u1ebfp nh\u1eadn khai th\u00e1c ho\u1eb7c \u0111\u1ea7u t\u01b0, M&A. C\u00f3 th\u1ec3 th\u1ea5y, kh\u1ed1i ngo\u1ea1i \u0111ang tranh th\u1ee7 gi\u00e1 b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ed1t \u0111\u1ec3 \u201cph\u1ee7 s\u00f3ng\u201d kinh doanh kh\u00e1ch s\u1ea1n \u1edf Vi\u1ec7t Nam.<\/p>\n

Trong n\u0103m 2023, Marriott International – th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n to\u00e0n c\u1ea7u – \u0111\u1ea1t th\u1ecfa thu\u1eadn ti\u1ebfp nh\u1eadn qu\u1ea3n l\u00fd 7 kh\u00e1ch s\u1ea1n v\u00e0 resort c\u1ee7a Vinpearl. Trong \u0111\u00f3, c\u00f3 3 kh\u00e1ch s\u1ea1n hi\u1ec7n h\u1eefu t\u1ea1i Nha Trang, H\u1ed9i An, \u0110\u00e0 N\u1eb5ng v\u00e0 4 c\u01a1 s\u1edf s\u1ebd \u0111\u01b0\u1ee3c x\u00e2y m\u1edbi v\u1edbi t\u1ed5ng c\u1ed9ng h\u01a1n 1.200 ph\u00f2ng, d\u1ef1 ki\u1ebfn ho\u00e0n t\u1ea5t v\u00e0o n\u0103m 2028.<\/p>\n

\u00d4ng Rajeev Menon, Ch\u1ee7 t\u1ecbch Marriott International ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (kh\u00f4ng bao g\u1ed3m Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c) cho bi\u1ebft, \u0111\u1ed9ng th\u00e1i tr\u00ean nh\u1eb1m gi\u00fap T\u1eadp \u0111o\u00e0n c\u00f3 v\u1ecb th\u1ebf thu\u1eadn l\u1ee3i, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 kh\u00e1ch s\u1ea1n \u0111a d\u1ea1ng t\u1ea1i nhi\u1ec1u \u0111i\u1ec3m \u0111\u1ebfn kh\u1eafp Vi\u1ec7t Nam. Marriott International \u0111ang \u0111i\u1ec1u h\u00e0nh 16 kh\u00e1ch s\u1ea1n v\u00e0 resort t\u1ea1i Vi\u1ec7t Nam. C\u00f4ng ty c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u01b0a th\u00eam m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n m\u1edbi \u0111\u1ebfn Vi\u1ec7t Nam, nh\u01b0 The Ritz-Carlton, Westin, Element, Courtyard by Marriott.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, ph\u1ea3i k\u1ec3 \u0111\u1ebfn th\u01b0\u01a1ng v\u1ee5 Lodgis Hospitality Holdings b\u1eaft tay Hanwha Group (H\u00e0n Qu\u1ed1c) \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n kh\u00e1ch s\u1ea1n \u1edf ch\u00e2u \u00c1, bao g\u1ed3m Vi\u1ec7t Nam.<\/p>\n

Th\u00e0nh l\u1eadp n\u0103m 2016 b\u1edfi Warburg Pincus, VinaCapital v\u00e0 \u00f4ng Don L\u00e2m, Lodgis kh\u00f4ng ph\u1ea3i c\u00e1i t\u00ean x\u1ea1 l\u1ea1 \u1edf Vi\u1ec7t Nam khi \u0111ang s\u1edf h\u1eefu Sofitel Legend Metropole (H\u00e0 N\u1ed9i), l\u00e0 c\u1ed5 \u0111\u00f4ng l\u1edbn c\u1ee7a The Grand H\u1ed3 Tr\u00e0m Strip (V\u0169ng T\u00e0u), qu\u1ea3n l\u00fd h\u01a1n 1.950 ph\u00f2ng d\u01b0\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Maia Resort, Ixora v\u00e0 Hiive. T\u1ed5ng c\u1ed9ng, C\u00f4ng ty c\u00f3 11 kh\u00e1ch s\u1ea1n v\u00e0 resort thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu v\u00e0 qu\u1ea3n l\u00fd t\u1ea1i Vi\u1ec7t Nam, Campuchia.<\/p>\n

Gi\u1edbi chuy\u00ean gia cho r\u1eb1ng,\u00a0doanh nghi\u1ec7p\u00a0ngo\u1ea1i \u0111ang\u00a0c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o, n\u1eafm b\u1eaft th\u1eddi c\u01a1 \u0111\u1ecbnh gi\u00e1 t\u00e0i s\u1ea3n t\u1ed1t, \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0 trong l\u0129nh v\u1ef1c kinh doanh kh\u00e1ch s\u1ea1n t\u1ea1i Vi\u1ec7t Nam nh\u1eb1m chu\u1ea9n b\u1ecb b\u00e0n \u0111\u1ea1p \u0111\u00f3n \u0111\u1ea7u giai \u0111o\u1ea1n ph\u1ee5c h\u1ed3i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

L\u0129nh v\u1ef1c kinh doanh kh\u00e1ch s\u1ea1n ngh\u1ec9 d\u01b0\u1ee1ng t\u1ea1i Vi\u1ec7t Nam ch\u01b0a tho\u00e1t \u201cb\u00f3ng \u0111en\u201d, nh\u01b0ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ngo\u1ea1i \u0111ang tranh th\u1ee7 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, \u0111\u00f3n \u0111\u1ea7u giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ph\u1ee5c h\u1ed3i ho\u00e0n to\u00e0n. 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